Find Out Where Your Account Sits on the Risk Curve
When your POP display supplier goes quiet on lead times or your account rep suddenly changes, those aren't minor inconveniences; they're early warning signs that can derail Q3 and Q4 retail programs. This three-minute self-audit shows you exactly where your account stands.
Frequently asked questions
How does the WestRock stability self-audit work?
The self-audit is a 12-question checklist that evaluates your WestRock account across four risk dimensions: direct exposure, account team continuity, lead time stability, and backup vendor readiness. You answer YES or NO to each question, add the weighted points, and land in one of three risk bands...Stable, Watch, or Urgent...with specific action recommendations for each.
Why should I be concerned about my WestRock account right now?
The Smurfit WestRock merger closed twenty-two months ago, and year two is when network optimization shifts from internal planning to public plant closures. Nine facilities have already been announced for 2025 and 2026. Brand owners with Q3 and Q4 POP display programs are quietly extending lead times, account team turnover, and unexplained quote delays, all signs that your program may be at risk.
Will I be contacted by a salesperson after downloading the audit?
No. This is not a sales call, demo, or pitch. No data is collected about the audit itself; only your email address is used to deliver the checklist. You can complete the audit, score yourself, and never speak to anyone. The diagnostic is the deliverable. You keep it and decide what to do next.
Can I get expert help after completing my self-audit?
Yes. After you complete the self-audit and review your score, you can schedule a consultation if you'd like expert guidance on your results. Our team can help you interpret your risk band and discuss contingency options for your Q3 and Q4 POP display programs.